This sales guy cold blasted me 6 times, asking if I was interested in his services.
On his most recent follow-up, I decided that I would follow up with him to ask if he could unsubscribe me. Then I set a 7-day boomerang (one of my favorite services) to come back if he still hadn’t responded.
He didn’t. So I’ve followed up with him to see if he’s been able to stop the spam.
I don’t believe in cold calling for a variety of reasons: you are wasting your time interrupting people who aren’t interested, it makes you look desperate for sales, you’re dumping spam into the ecosystem, and it creates negative word of mouth.
Sales are important- don’t get me wrong- but we must be smarter about it. Be consultative, and create value. Make it about them, not you.
Are you building a relationship in your email campaigns, or pointlessly spamming in hopes of a sale?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
