I noticed that the Best Western hotel chain had not only more fans than any other hotel chain on Facebook, but also the highest engagement rate.
So I took a snapshot from our social dashboard and tweeted it to them. They retweeted it and also followed me back.
Now let’s figure out what other nice nuggets we can provide to other social media managers at major brands. So few companies have solid benchmarks for their social performance. Who knows– maybe we’ll sell some dashboards at $500 a month here!
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
