The average lifespan of a tweet is 18 minutes. That’s not long for your 280 characters of sage wisdom to survive.

We’ve been testing how to get more ROI from your account.

Twitter, like Facebook, lets you pin tweets to the top of your page. Sounds simple, but can be powerful. Here’s how.

1.     Choose a handful of your top tweets
2.     Amplify these tweets to track reach and more importantly CPE
3.     When you get a winner (a tweet that has a CPE of less than $0.02), pin it

Dennis Yu, CTO of Content Factory, demonstrated this principle.

First, advertise some tweets to generate influence. This one had a CPE of $0.02. We had a ringer.

Pin the winner for all visitors to see first when they visit your page.

Many do this.

GoDaddy Community Builder, Heather Dopson

Infusionsoft Expert, Paul Sokol

Even communities like Social Media Examiner.

Why do this?

Here’s Jason Keath CEO of Social Fresh

“Think of your Twitter profile page as your website’s about page. People click on about pages and profile pages to vet you. They want to look at the numbers, the connections, the content, and engagement is a huge piece of this. In addition to your profile image, URL, and bio, your pinned Tweet is among the best chances to build authority on your Twitter profile. Featuring a highly engaged Tweet can do a ton to convey your authority and encourage organic audience growth and new inbound business opportunities. Keep this content fresh and encourage engagement with a specific Tweet to put your best foot forward with this very public piece of your brand when possible.”

Pin on Facebook and Twitter, then amplify your authority with a dollar a day in ad spend.

This isn’t for profiles but can magnify the authority of your page. Just like having connections/endorsements on LinkedIn boosts your authority, having an audience and engagement on Twitter equals validation.

At Content Factory we’re always searching for new ways to strengthen authority. We can amplify not just for people, but brands, too. We have a whole guide on personal branding. If you found this article insightful you might be interested in downloading our guide.

Have you tried pinning tweets yet on your page?

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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