Dennis Yu

Delegate to alleviate pressure.

No matter how “full” someone’s plate is ESPECIALLY when they are overloaded, that’s when they should be communicating and delegating more to alleviate the pressure.

See how being busy is not a reason to excuse communication, but a reason FOR communicating and delegating?

This is #CID (communicate > iterate > delegate) at work, where we learn to Iterate #DDD (do > delegate > delete) to do the work ourselves, so we can manage others #LDT (learn > do > teach).

In other words, the more we have to go on, the more we need to delegate competently. And that requires #CCS (content > checklist > software), as many of us are discovering, for repeatable excellence, instead of one-on-one private training for people who won’t study documentation/videos.

Reduce pain and waste in your team by having them adopt these principles, so they thrive the next time they’re under pressure, instead of going silent and making excuses after you chase them down.


Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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