Dennis Yu

Details matter.

It’s the difference between a perfect drive down the fairway and a kerplunk into the water.

Or a beautiful European vacation you arranged, but you when you showed up at the airport for what you thought was your flight, you found out that booked the wrong date.

Or an ad campaign where you bid $5 per click instead of 5 cents.

I’ve made all these mistakes and more.

And if you are great at sales, but suck at details, you need a right-hand man or woman who is on their game.

Like my co-founder, Logan Young, who manages complex projects and people.

If you are great tactically but suck at selling, then complement your strength with someone like MARK A. LACK who can outsell nearly anyone.

Don’t try to be everything, lest you try to be the accountant who wants to be an artist or the NBA center who wants to shoot 3-pointers.

Find others to balance your strengths.

In every great company, you’ll find a tight process for execution that’s run by people who pay attention to details.

Are you a details person or a vision person? Do you thrive on many relationships or prefer time alone?

Most people are one or the other, but not both.

You can stretch like a rubber band at times to temporarily be someone else, but too long, and you’ll snap.

Who is your Logan?


Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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