I’ve been learning an incredibly painful lesson, which has cost me years of my life and drained my soul.

Don’t accept any less than 100%.

Would you board a jet that had a 99% no-crash rating?

Or a friend that was incredible 99% of the time, but ripped you off blind 1% of the time?

You could multiply 100 x 100 x 100… 99 times in a row.

Then multiply that giant number by zero- and what do you have?

That’s the price of a certain category of failure.

Am I demanding impossible perfection from people, where you jump down their throats on mistakes?

How does this jive with experimentation, forgiveness, and growth?

What I’ve learned is the difference between graceful and catastrophic failure.

The former is a normal life, while the latter is unfixable character issues.

Be super, super selective of who you associate with.

When people tell you who they are, believe them.

I’ve paid dearly with my life and resources by being enamored of people who are wicked smart and charismatic— or have a sob story that rationalizes away their bad behavior and rotten situation.

Now I care about just one thing— their character. Are they loyal— there for you no matter what, even when convenient to screw over— and do the right thing when it counts?

Friends, silver and gold, the new ones and old ones.

Time to get rich slowly, with a small, tight group of friends. And make an impact on those who believe in our mission.

Are you setting the bar high enough for what you truly deserve?

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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