Have you seen YSlow? It is a Firefox plugin that extends Firebug’s functionality to show some interesting information, such as page load times, and the heaviest parts of the site. You can use the information gathered to increase performance on your sites. Here’s an 8-minute video presentation on YSlow by Jeremy Zawodny, who was at Yahoo! when I was there. yourcontentfactory.com, which admittedly a work-in-progress, scored only a 64. Humbling, as are the scores of many of the sites that we know and manage. If you already have Firebug and like it, then you’ll love Yslow.
I said “suck” above to get your attention. There are many ways to suck– your product or service sucks, your design sucks, your customer service sucks, or whatever. But you should never suck because your site loads slow or has coding issues.
Update: Perhaps the most common culprit we see that is an easy fix is to not compress images. That will often balloon the page to 1 MB.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
