Doing One Thing Well is What Scales. You can always change your niche later.
It’s easier to serve 50 clients in the same industry, implementing the same package– than 50 random clients in 50 different industries.
Narrowing down to one industry can feel “limiting”–after all, if we offer everything to everyone, we can be bigger, right?
Being involved in many agencies, I can tell you the reality is that doing one thing well is what scales.
Don’t diversify until you have $20 million annual recurring revenue in ONE industry.
Besides the operational efficiencies of being able to do one thing really well for one type of client (SEO for law firms, for example), you also create the perception of excellence in that category.
After all, would you trust a doctor who says they can do 1,000 different types of surgeries or a doctor who has done 1,000 appendectomies?
You can always change your niche later.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
