Don't ever say you were BUSY if you kept ignoring messages.

Executives know that BUSY is a polite word for “low priority”.

You weren’t too busy to go to the hospital if you were ill, too busy bingeing on Netflix, or too busy with other items on your list.

Don’t be ashamed of your choices, since you don’t have to say yes to everyone and everything. Tell them it’s just not a priority.

Or say that it is a priority but you lost track of their messages and lost track of your time. If you’re under 30, most people are quite lenient about that.

I say no to stuff not because I’m too BUSY, but because I don’t want to trade that for another hour of sleep, another hour of working out, an hour with people important to me, or a business project that is important to me.

Not everything can be important. You’re never too busy for the things that matter to you.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu