I got hit up by someone who is eagerly offering to get me featured on Forbes, Entrepreneur, Inc, and other places. Plus help me get blue check marks on Facebook and Twitter.

I looked him up and he doesn’t have a blue check mark, nor is he published on the “top publications” he claims.

I asked him if he had done any research before trying to sell me, since I’ve been on all these “top publications”, plus ones that are actually hard to get into (Wall Street Journal, Washington Post, New York Times, LA Times, NPR, etc).

It’s super easy to get into Forbes, Inc, Entrepreneur, HuffPo, and such. These are from 3rd party contributors on posts that get no traffic unless you boost them.

Don’t PAY for media exposure, no matter how good the pitch sounds or who the “influencer” is.

You can pay for editing your videos, organizing your articles, and building your business.

You can pay for ads– to boost your posts.

But don’t pay for someone who will “do everything for you”– you just write them a check.

Unless you believe you can pay someone to lose weight for you, go on a date for you, speak at a conference for you, and go to heaven for you.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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