Every problem is also an opportunity– here’s how and what to do:

1) With Facebook removing estimated reach reporting, setting budgets and understanding audiences is harder. Start your ad sets with $1 a day and set automated rules.

2) With more people getting ads accounts banned (nearly impossible to get back), having an active account becomes a competitive advantage. Read the advertising TOS super carefully, and submit fewer ads. 

3) Set up your campaign structure to follow the 3×3 grid, which is 3 pieces of content each for awareness, engagement, and conversion (3 part #AEC funnel). 

4) While estimated reach on custom audiences has gone away, you still get actual reach and other performance metrics. 

5) Diversify into Google, LinkedIn, Twitter, and Snapchat. These other platforms all offer email and web custom audiences. 

6) Less data and functionality means you must be stronger at creative, which has always been the bottleneck, as Ryan Deiss likes to note. Most PPC and SEO folks are over-reliant upon tricks. 

7) Video, video, video– learn how to make one-minute videos! Your WHY, gratitude, explainer, speaker reel, “how to” tips, customer interview, happy employee, the company “I believe”, lead magnet.

Digital Plumbing Course

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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