Dennis Yu

Don't sacrifice yourself.

I accepted a connection request from some guy– we’ll call him “Jay”– just now.

The next message from him– please watch this podcast episode of mine so you can learn.

“Okay, thanks”, I said.

“Do know Larry Kim,” he said.

And I replied that I did.

“Well let’s hop on a call where we can get to know each other,” said Jay.

This is where I ask them to fill out a Strategy Assessment, so we know their goal and to qualify them. He says he has no money but would like me to send clients his way and to make an introduction to Larry Kim.

I told him “Thank you”, which is a polite way of saying “Heck no”.

When you get folks like this reaching out to you, you may feel obligated to “hop on a call” with them– because they might be a big deal, or because it would seem impolite to not immediately say yes.

But know that the hallmark of successful people is that they politely decline most meetings, so they can focus on what’s important with the people who are working towards those same goals.

Don’t sacrifice your goal or distract your efforts out of guilt from random strangers hitting you up.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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