Dennis Yu

Ever heard of a compliment sandwich?

If you have critical feedback, you need to sandwich it between two compliments.

The average person needs 5 compliments for every piece of negative feedback– some people, like me, need a lot more.

I’ve made it a point to say thank you more often to the good people in my life.

And by merely being open to the idea of gratitude, I’ve seen many amazing things I would have completely missed.

Do you believe that you see what you want to see?

I do– and I’ve experienced the power of a self-fulfilling prophecy.

Some people call it the Law of Attraction or Manifesting. Others get to a state of gratitude through prayer and meditation.

Expect to see me saying THANK YOU a lot more often– instead of making it up just to say it, to show true appreciation, less entitlement, and complacency.

I want your help in this quest– to keep me accountable in increasing my thank you to criticism ratio to above 10 to 1, maybe 20 to 1.


Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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