Every day I feel like I’m just starting out.

Because every time I learn one thing, three more things I don’t know pop up.

And soon I have 45 tabs open!
Is your life like that, too?

Now imagine 23 years of trying to “master” digital marketing— the vast accumulated ignorance I have.

The Dunning-Kruger effect (look it up), stunningly explains how amateurs believe they are experts, yet why the true experts are so humble.

Next time you hear someone beat their chest, consider not the confidence of their opinion, but their demonstrated track record.

And if you feel that you’re not Good Enough (go see that play), it may be Imposter Syndrome hurting you.

Some of my friends have built $100 million companies.

But if you ask them what they do, they might say, “Oh, I run online ads “.

Or “I manufacture equipment for cosmetic surgeons.”

This is how to balance humility and overconfidence.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu