When you cut corners on hiring or in your work, you will pay dearly for that shortcut.
I’ve hired some pretty good people— they were not terrible, but clearly weren’t excellent.
And they didn’t work out, even though we tried to help them grow.
We were trying to do them a favor by being kind and accepting less than excellent. And you’ll have a hard time getting them to turn in excellent when they’re so used to getting Cs, which is still passing in their mind.
Excellence is rare and costs more. So when you see people doing excellent work, invest your time with them instead of the squeaky wheel.
As a manager, I’ve made the common mistake of getting so distracted that all my attention goes to the problem people instead of the folks quietly delivering excellence.
Where are you investing your time?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.