We’ve spent the last 4 months porting our Google campaigns over to Facebook. Just like with AdWords, where you pay for clicks, but not impressions– one trick is to place your phone number in the ad. Some proportion of folks will call the number right from the ad, which gives you a free lead.
What percentage of calls are free, we don’t know. So we’ve begun testing by having a different phone number in the ad versus on the landing page. When we have data across a range of clients, we’ll let you know. If you have data on this already, please do share it.
This is one of many similarities between Google AdWords and Facebook self-serve that you can take advantage of in doing local lead gen!
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
