Facebook CTR has less than a 1% correlation with sales or business results.

Surprising. I’ve fought this for a couple of years now, but now I finally understand why Facebook is not recommending us to choose “website traffic” (clicks) as a bidding objective when we can choose conversions or brand awareness.

We used to bid for clicks because we didn’t have enough conversions for the system to optimize. Plus, PPC folks like me have been bidding on clicks since the entire system started.

But if you bid on clicks, that’s exactly what the system will give you. Don’t get mad if you don’t get conversions.

Logan and I have learned this one the hard way– don’t make our mistakes.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu