I set up Google Alerts to monitor a number of keywords– and increasingly I’ve noticed how updates to Facebook pages are now showing up.  Part of this is the fact that Google is increasingly using social signals to determine rankings, since what might have gotten hundreds of links a few years ago will today get a ton of “likes”.  And the concept of links between pages is now morphing into connections between people.  It’s not just PageRank, but FriendRank– or whatever term you prefer to measure influence.

A Facebook executive recently shared with me how getting more fans to your page was actually a great SEO strategy.  Think about that.  You’re generating more inbound links to your page (and yes, it’s accumulating juice) and with frequent/relevant postings, you’re generating more EdgeRank, too. Sometimes that’s enough juice to outrank your regular website if it’s weak enough. They are probably the top 3 for your name, if not already #1.  Here’s mine.

So I predict Facebook showing up in SERPS not just for people’s names, but increasingly for any type of entity.  Have you seen yourself show up more in Google News, Facebook’s own search, and just in general?  BlitzMetrics believes that Facebook ads actually help your organic rankings, as you can drive more fans to your pages.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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