I set up Google Alerts to monitor a number of keywords– and increasingly I’ve noticed how updates to Facebook pages are now showing up.  Part of this is the fact that Google is increasingly using social signals to determine rankings, since what might have gotten hundreds of links a few years ago will today get a ton of “likes”.  And the concept of links between pages is now morphing into connections between people.  It’s not just PageRank, but FriendRank– or whatever term you prefer to measure influence.

A Facebook executive recently shared with me how getting more fans to your page was actually a great SEO strategy.  Think about that.  You’re generating more inbound links to your page (and yes, it’s accumulating juice) and with frequent/relevant postings, you’re generating more EdgeRank, too. Sometimes that’s enough juice to outrank your regular website if it’s weak enough. They are probably the top 3 for your name, if not already #1.  Here’s mine.

So I predict Facebook showing up in SERPS not just for people’s names, but increasingly for any type of entity.  Have you seen yourself show up more in Google News, Facebook’s own search, and just in general?  BlitzMetrics believes that Facebook ads actually help your organic rankings, as you can drive more fans to your pages.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

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