This morning, Shoemoney put up a guest post by me covering Facebook Quality Score. Because we manage a few dozen fan pages, as large as a quarter million fans, I wanted to lend insight into what the metric is and what it may mean to advertisers and affiliates in the future. Let me clarify a few points:
- As far as we know, Facebook isn’t using the Quality Score to ding or help you in any way— but they may later.
- They’ve stated the score is based on percentage of fans who have interacted in the last 7 days. I’m guessing that the Post Quality score is like a batting average: the number of fans who have interacted in the last 7 days versus the total. Therefore, the theoretical max should be 1,000. Using this calculation across most of our pages gets us close, but not exactly to the number of Facebook lists.
- Keith Wilcox’s score is now 250, which is the highest I’ve seen yet– it will be easier to get a high-quality score on a smaller fan base. Getting 25% of 30 fans to participate over 7 days is easier than 25% of 3,000 fans. Someone should experiment here. Because of his Facebook page– his top source of traffic–, he is now ranking on Google for “getting fit and setting goals”.
If you have any questions about the Facebook promotion, whether their self-serve PPC platform, creation of pages/groups, or building/monetizing applications, just put your question in the comments and I may write a post about it.
