Among folks who sell coaching and info products, the number of courses and the details are not as important as helping people see the result.
To know WHY they should buy.
The hallmark of a great copywriter is not solid grammar (we should all be able to write clearly and error-free) but the focus on benefits.
And the key to being able to zero in on benefits is having EMPATHY— which few people have.
EMPATHY comes from within, as well as from #LDT (Learn, Do, Teach), meaning that you’ve gone through it yourself to understand and have credibility.
If you’re an expert in any area– especially a consultant, real estate agent, attorney, or doctor– this is where your marketing must focus.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
Ready To Take Your Marketing Game To The Next Level?
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