Focus on your IMPACT, not how many hours you worked.

Direction is more important than speed.

Strategy is more important than tactics.

Effectiveness beats efficiency.

If you’re tired or overwhelmed, this is what you need to hear.

Do not attempt important work when you are tired. If off by even a few degrees, the result can be devastating- like a plane with faulty GPS.

Don’t let distractions and interruptions destroy your effectiveness, even though this tactic is optimizing your efficiency.

Sometimes you don’t want to be available because you need to focus or sleep.

Because you want to make the limited time you have an available count.

Don’t hustle.

Get plenty of rest.

Then you can do the few things that matter very well.

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Dennis Yu