That online course, software idea, or get-rich scheme you’re excited about…
If you can’t convince one person to give you the money— in person or on the phone— what makes you think that thousands of people coming to your web page will buy?
Show you can make just one sale— to get clarity on your message, audience, and pain point.
And when you’ve some enough testing to find what works, then scale it.
It would be arrogant to think that your very first attempt at marketing would be the winner, any more than your first practice makes you a pro.
The reason why most entrepreneurs fail is that they don’t realize how much testing and refining it takes to get things right.
They see the $$$$ supposedly made by others boasting online (it’s rarely what it appears to be), thinking they are “just one campaign away”.
Do you want “LinkedIn secrets” or “Facebook secrets” or whatever shortcut?
Then instead of gaining expertise through direct experience selling to live humans, give your money to the get-rich-quick peddlers, buy a lottery ticket, and hope…
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
