Go for QUALITY not QUANTITY if you want success in digital marketing.
Instead of pumping out lots of posts and making lots of ads, focus on your “Greatest Hits” as Logan likes to say.
You can earn more royalties over your lifetime when replaying your hits than trying to make 5 new songs (posts) each day.
Ads are how you extend the life of your greatest hits— since organic is dead after 24 hours, but ads can continue delivering that same content for years against whatever target you specify.
Here’s this picture of my friends, Aarun Rumbaugh and Massimo Chieruzzi, where you can clearly see that I’m the shortest one!
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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