Whoa, I just logged into my Google Analytics and see it in Korean.  I hadn’t changed my browser’s language settings, logged in as another user, or had dinner at my favorite Korean restaurant.

I have seen this kind of unexpected personalization from Facebook before, where sometimes they change your language settings based on where you’re coming from. It reminded me of a conversation I had with the CEO of PeekYou yesterday.  We were talking about how Facebook will often nudge you to reconnect with friends you haven’t spoken to in a while.

Given the amount of data that Google and Facebook have about you, could you imagine walking out of the grocery store — then seeing Facebook send you a text message saying “Hey, you should have bought Miller Lite at Albertson’s, you idiot– it’s $5 cheaper per case there!”

With applications (games, really) that combine mobile, social, and local– people are broadcasting what they’re doing, where they are, and what businesses they frequent, so it’s actually possible to do that now.  Do you have a rewards card via your favorite supermarket, airline, or hotel?  Now imagine you earn extra points by signing into that program’s Facebook application.

Would you do it?

P.S.– while most of the words are in Korean, you can still mouse over the links to see the words in English.  Thank goodness that urls are in our alphabet.  And then notice that “Conversion University” is not spelled out in Korean– maybe there’s not a translation for that!

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

View all posts