Sorry- “Similar audiences”, is an analogy to Facebook’s custom/lookalike audiences.
via verticalnerve.com
It takes your existing remarketing list and builds its own audience based on similar interests. It’s compiled from people browsing the Google Display Network over the past 30 days and can be used to serve both text and image ads on the GDN, but your remarketing list needs at least 500 unique cookies to use the feature.
You should only use lists with closely identical user bases, or Google might have a hard time making a similar audience. The similar list sizes are currently small, so you should take precautions such as adding the matching remarketing list as a negative to only serve fresh users.
You can find similar audiences under the Display tab by going to Ad Targeting ->Interests & Remarketing, or in your Shared Library under Audiences, so if you have an awesome list- give it a shot and let me know your results!
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
