Google placed in beta yesterday a new service to create free display ads. This is a cleaner implementation, in my opinion to what Yahoo and AdReady have with MyAds. Slowly, Google is moving from text-based to true self-serve advertising. This is going to put a lot of low-value designers out of business. This service allows you to fill out a form with text and then be able to customize colors and effects, plus upload an image. It automatically creates banners in a variey of sizes, saving you time and effort.
So now you can count on Google for your local advertising needs– plus get free analytics tools, email services, and other items– all free. Now all they need to do is provide a local listings tool that submits to all the directories to round out the whole package.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
