Ugly videos convert better than pretty, professional ones.
Not saying my friend, Hans, is ugly– but the intentional style of filming feels spontaneous– not ad-like.
So do you want to drive sales or just look pretty?
You can still be “on-brand”– since what we want to do is have a mix of videos that drive a combination of authenticity, intimacy, and authority.
If all you have are buttoned-up, in-studio, professionally shot videos, then you don’t seem like a real human or friend that prospects could do business with.
Think about it– and why intimacy/trust is how people buy because they feel like they know you.
Look at the results he mentions below and let me know what you think.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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