A lot of folks have been complaining about reduced newsfeed reach, Magic potions won’t save them.
Guy Kawasaki tests the impact of 3 posts simultaneously– text, link post, and embedded link.
Notice that the reach is still better on the text-only post, by 64%.
But what really counts is engagement, which is still the highest on the linked post.
He’s getting twice as many interactions on the linked post.
Why? The larger image is more inviting.
And the text-only post, while getting 64% more reach, is half as big.
Where reach actually comes into play is that he’s getting 11,000 reach on his fan base of 236,000, so he’s at under 5%. That means 95% of fans aren’t seeing any one of his posts, on average.
So stop worrying about your newsfeed reach and look at what drives engagement.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
