Dennis Yu

Guys want to know my secret to high post engagement?

Instead of making broad generalizations, using big numbers, or saying many things, start off your post with just ONE SPECIFIC STORY.

For example, instead of mentioning how over 1,000 people signed up for training last week or how we have so many courses, I focused on…

…just one friend, Ali–how he lost his job and has 5 kids to feed.

From that SPECIFIC STORY, I then mention how I FELT (to show empathy) and then the ACTION (that I offered him free training).

See how this comes off so differently than most marketers out there?

Focus on the apple, not the orchard– is how my friend explained it to me.

Ready to give this a shot?

What do you think?


Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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