For each ad, you can get a detailed breakdown of actions by type, separated into post-impression (24 hours), post-click (24 hours), and post-click (7 days).
To get there, just click on the ad performance within the web-based ad manager, then “see full actions report.”
Some of us are still accidentally basing our Cost Per Fan reporting on the actions count. While actions used to be fans, they now include so many more things, such as the dreaded “other clicks” category. Just be careful that you’re measuring against the right action.
I wish they didn’t hide the impressions and spending figures per ad– but there are only so many columns you can fit, especially if they take conversion tracking to the next level.
Are you excited about when Facebook integrates ad and page analytics?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
