Have You Seen Sitelinks in Google AdWords Premium Ad Positions?

We were doing a PPC audit for a home security reseller and noticed that the #1 paid spot has 4 site links below the ad.

We’ve always known that you can get up to 8 site links if you’re the #1 search result and have sufficient authority. But to see these in paid search? Note that the 4 links under the paid ad don’t seem to correlate with the organic links. Does anyone have experience with this?

Do the urls have to be the same– such that if adt.com is the #1 organic result, then their paid ad gets extra links if it’s also #1? If so, that would create a significant incentive to bid to the first position, which would already increase the frenzy for folks who just want to be in the first spot, regardless of ROI.

Have you seen this in other ads? Please let me know and I’ll be happy to post your experience here.

Overall, seems like Google is allocating more and more space to paid search results and less on organic. For those folks who have relied only on SEO– whether enterprise clients or local businesses that have counted on traffic from their local 10-pack listings– watch out!

Dennis Yu

Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations. You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel. You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.

Dennis Yu