Have You Seen Sitelinks in Google AdWords Premium Ad Positions?

We were doing a PPC audit for a home security reseller and noticed that the #1 paid spot has 4 site links below the ad.

We’ve always known that you can get up to 8 site links if you’re the #1 search result and have sufficient authority. But to see these in paid search? Note that the 4 links under the paid ad don’t seem to correlate with the organic links. Does anyone have experience with this?

Do the urls have to be the same– such that if adt.com is the #1 organic result, then their paid ad gets extra links if it’s also #1? If so, that would create a significant incentive to bid to the first position, which would already increase the frenzy for folks who just want to be in the first spot, regardless of ROI.

Have you seen this in other ads? Please let me know and I’ll be happy to post your experience here.

Overall, seems like Google is allocating more and more space to paid search results and less on organic. For those folks who have relied only on SEO– whether enterprise clients or local businesses that have counted on traffic from their local 10-pack listings– watch out!

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu