The heart cannot be taught.

I’ll hire you even if you don’t have experience, didn’t go to a fancy school, and don’t even have a job.

Because what I care about is YOU.

Skills you can train, but honesty, loyalty, coachability, and heart cannot be trained.

Hire based on people— not their resumes or how shiny they look.

I’ve suffered great pain because I’ve hired smart people who were dishonest and disloyal.

No amount of intelligence, hard work, or skill will make up for a person who doesn’t believe in your vision and doesn’t have a good heart.

And any employer who doesn’t look at you as a whole person doesn’t deserve to have you on their team.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu