If you’re going after an engagement, you might be disappointed in getting only 10 likes.

But if your goal is impact, which it should be, notice the 522 views, which is probably about 430 in reach.

Most people, including you and me, don’t publicly comment on posts.

But many people come up to me at events, telling me about how much they appreciate what they have learned over the years.

Many subscribers of Office Hours, our monthly membership, were lurkers who never engaged publicly for many reasons. Yet they are stronger fans than those who merely click like.

I believe the Facebook algorithm can distinguish between people who merely click like on everything versus those who truly might buy what you and I have to sell.

So stop going for artificial, misleading metrics, and instead drive for influence and conversion via the 3 part #ACC funnel and powerful algorithm that Facebook makes available to us.

In other words, sequence your messages from awareness to consideration to conversion.

That one post of yours on Facebook, LinkedIn, or Twitter might get only 10 likes but influence a few people that eventually become some of your biggest customers.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

View all posts