Here's what happens when you raise your standards...

Team members who have gotten used to submitting shoddy work get a rude awakening– so they are offended and complain.

Clients and employees see your company is serious about delivering quality, even if you have to lose money or do “free work” to uphold the standard.

Potential clients and potential A-level employees take note- and they want to join your company.

The folks who were comfortable turning in C’s, but unwilling to up their game, leave the company– they are “good” people, not people you’d want to fire.

But it’s mediocrity that will kill your company— since these people aren’t clearly excellent, but also not horrible.

Don’t be afraid to raise your standards– the A players and your clients, who can clearly see when you’ve nothing about it before, will breathe a sigh of relief and thank you.

Here’s how “good” people will KILL your company:https://lnkd.in/gwrr4CZ

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu