73 people reached, but 74 engagements– how is this possible?
Look closely and you’ll see 25+ photos in this post.
When you post an album, people who click on one of the photos will typically continue to click on 5-6 more photos in that album.
So while technically this is a 100% engagement rate, Facebook’s algorithm knows this behavior.
It’s not going to count like 100 likes– more like 3-4 of them.
And there are only a few likes on this post, meaning we had people who were curious to look, but not motivated enough to say something that their friends could see.
Key learnings:
+ Don’t be fooled by “high engagement”. + Value all engagement, but especially comments and shares. + If it’s working well organically, boost it– and even cross-post to LinkedIn and your blog for more algo love.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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