73 people reached, but 74 engagements– how is this possible?
Look closely and you’ll see 25+ photos in this post.
When you post an album, people who click on one of the photos will typically continue to click on 5-6 more photos in that album.
So while technically this is a 100% engagement rate, Facebook’s algorithm knows this behavior.
It’s not going to count like 100 likes– more like 3-4 of them.
And there are only a few likes on this post, meaning we had people who were curious to look, but not motivated enough to say something that their friends could see.
Key learnings:
+ Don’t be fooled by “high engagement”. + Value all engagement, but especially comments and shares. + If it’s working well organically, boost it– and even cross-post to LinkedIn and your blog for more algo love.
Dennis Yu
Dennis Yu is co-author of the #1 best selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.
You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.
You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.
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