Dennis Yu

History could repeat itself.

The easiest way to spot if a candidate is going to turn out to be a disaster?

Listen to how they talk about their previous employer.

Do they blame and disparage their previous manager?

Were they fired or did they quit under nasty circumstances?

You’ll see that candidates are remarkably consistent in what they say about their last couple of jobs– including what they say about you when you have to fire them or they quit.

Just like previous boyfriends and girlfriends, spot the pattern.

If you’re looking for your next job, avoid bad-mouthing your previous employer, even if you are 100% right.

You want to show you’re coachable and reasonable, which will then attract the same type of employer.

Hiring based on what they say about their last employer is more important than verifying skills, would you agree?

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Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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