I’ve had the chance to work closely with Brady Sticker for years. I’ve featured him on the Coach Yu show and watched firsthand how he builds trust with churches across the country.

When we started tracking his SEO progress, we knew a Knowledge Panel was possible. And now, it’s official.

Search “Brady Sticker” now and you’ll see a Knowledge Panel. That means Google recognizes him as a verified authority.

A few months ago, the search only showed Tom Brady sticker products.

Today, Brady’s website, LinkedIn, YouTube, and author pages fill the top results. His Knowledge Panel includes books, company info, and key details.

You Can’t Buy a Knowledge Panel

Avoid anyone offering to sell you a “Knowledge Panel package.”

Google’s Knowledge Graph uses over 14,000 signals to verify identity and authority.

What Google prioritizes:

• Real-world credibility.
• Consistent content.
• External validation.

Brady Sticker met all three.

What Brady Sticker Did Right

• Published two books on church growth.
• Created short-form videos for TikTok.
• Spoke on podcasts and webinars.
• Highlighted client success stories.
• Linked ChurchCandy with his profiles.
• Used AI to polish content, not fabricate it.

We organized this material using the Content Factory process: produce, process, post, and promote.

Credibility Through Clients

Churches shared the results they got from working with Brady.

Their testimonials and endorsements told Google what it needed to see.

Pastor Talaat McNeely of All Nations Aurora shared, “It’s already working, bro — one weekend we’re already killing it… People have already told us they came in because of the ads.”

Other churches like Vibrant Church (Pastors Michael Scobey and Brandon Hughes), Revelation Frisco (Pastor Ben Sanders), and MVMNT Church (Pastor Jeffrey Nicolette) have seen similar success from Brady’s campaigns.

These real results convinced Google of Brady’s authority—something flashy ad copy can’t do.

Unique Name, Focused Effort

Even with a rare name, Brady had to correct search confusion.

He produced content regularly, kept all channels aligned, and demonstrated results.

Knowledge Panel Follows Execution

Brady focused on delivering value to churches.

This led to:

• Linked and consistent profiles.
• Helpful, verified content.
• Client validation.
• Solid digital plumbing.

That’s what we expected from following the steps in the Content Factory.

How to Follow This Path

Use the six-stage Content Factory system:

1. Plumbing – Align web and social assets.
2. Produce – Show your expertise in action.
3. Process – Convert raw proof into structured content.
4. Post – Distribute it across platforms.
5. Promote – Boost top content for $1 a day.
6. Perform – Analyze and improve.

Proven Specialist in Church Growth

Brady runs ad campaigns that bring in new church visitors.

His results built the trust that led to the Knowledge Panel.

Find out if you have a Knowledge Panel by checking your score in the Knowledge Graph Explorer.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

View all posts