Marko’s SaaS, HVAC Quote, added 100 new customers in just 100 days. The secret wasn’t a gimmicky hack – it was well‑crafted video content that people actually wanted to watch.

What the numbers say

• 3‑minute average watch time on a seven‑minute video ad.
• 83 % watch rate on a two‑minute ad, meaning most viewers stayed engaged for about 1.5 minutes.
• By comparison, most Facebook ads lose 90 % of viewers after 15 seconds.

Why it worked

Modern platforms like YouTube, Google, Meta and TikTok increasingly base their “AI campaigns” on engagement signals rather than manual targeting. When a video keeps the right people watching, the algorithm uses that behavior to find more of them.

Here are the levers Marko pulled:

• Make content that is genuinely helpful. When the audience feels they’re getting value, they’ll sit through an eight‑minute explanation without feeling sold to.
• Call out your specific audience early. Let viewers know immediately that the message is for them.
• Optimize for video views or website visits. The objective you choose (for example, video views) gives the platform the right signal on what you want.
• Trust the algorithm. Good engagement tells the platform who your ideal customer is, so you don’t have to rely on hyper‑targeted hacks.

How to apply this

Keep running bottom‑of‑funnel conversion campaigns, but supplement them with mid‑funnel content that builds credibility. When you give away useful knowledge, prospects are more likely to book appointments, show up and convert.

If you’d like to see another example of scaling an HVAC business, check out our post on How We Helped 100 Clients in 100 Days — and Why HVAC Pros Are the Next Big Winners. To see Marko’s SaaS in action, visit HVAC Quote. And if you want more actionable marketing mechanics, visit our Marketing Mechanic YouTube channel.

Question for you: How does understanding engagement signals change your view of your marketing bottlenecks, and who can actually help you unblock them?