If you’re into gambling, Scott Richter is someone you’ll want to talk to.
Scott and I have a long history, I’ve known him for 25 years. Since then, Scott Richter has transformed himself into a huge gambling influencer, able to bring whopping traffic to casinos and anyone who wants to reach gamblers.
He runs a YouTube channel called “The Big Jackpot.” He appeared on the John Daly Show, ran Affiliate.com, and is one of the biggest people in online marketing.
Thirty years ago, Scott was one of the biggest OGs in email, websites, affiliate marketing, social media, and other channels. When he started in 2000 with email marketing, it was all about ringtones, affiliate marketing, and email submissions.
I’m holding a Blackberry Curve, a true sign of the times. It kind of reminds me of Harrison Gevirtz who had 3 different phones.
We have some cool memories together. Once, we went swimming across Georges Lake on a UTV, which is half a mile long.
Ten years ago, he began recording videos of himself playing slot machines; his channel recently exploded in popularity. Last December, Scott hit a one million dollar jackpot live that nobody has ever recorded.
Scott went from being a behind-the-scenes boss running traffic and managing businesses to becoming an influencer, showing his face in front of the camera while playing slots.
The first few years were rough for Scott. He was shy and nervous, especially when fans asked for autographs and selfies. He never wanted to be on camera and thought he wasn’t anybody famous—just a guy playing slot machines.
When he was in Germany, people came up to him. In Mexico, at a hotel having breakfast, people recognized him. This happened because he gets 20 million views across all his socials.
We analyzed his stats, and nearly half the viewers watched till the end. For example, if Scott gets 300,000 views, almost half watch it again because:
People want to see if he wins. Skipping to the end isn’t as exciting. Slot machines are fast-paced. Viewers rewatch to catch missed details like “What just happened?” or “How much did he win?”
Many watch to learn how to play. There are no tips, tricks, or secrets; if there were, Scott would be gambling 24/7 instead of being an influencer.
Many of Scott’s viewers are high rollers who bet $50 to $100 or more. They won’t watch someone betting a dollar. Since Scott Richter is a high-stakes gambler, they watch him to see his betting strategies, how much a machine can really pay out, how he loses money, and how he wins money.
In the affiliate space, what works today won’t work tomorrow.The same applies to gambling and influencer marketing; strategies change every two years. It’s tough for Scott to continuously develop fresh and bigger ideas to stay relevant and maintain his audience’s interest. He has to reinvent himself every two years.
Some people think Scott is ahead in gambling, especially since he won a $1 million jackpot last year. However, Scott says that over a lifetime, no one can honestly say they’ve come out ahead in gambling even if you’ve gambled for 20-30 years, unless you’ve won something extraordinary like $10 million, it’s nearly impossible to be ahead overall.
When you come to Vegas, the casinos put you up in the nicest suites and take care of you, which means that Scott must be losing a lot of money. Over his lifetime, Scott has lost a couple of million dollars. He’s had years where he lost a million dollars or been up by half a million.
You lose eight out of ten times, but one big win can make up for three or four losses. Out of those eight losses, there are usually a couple of times you break even.
Gamblers have disposable income and are okay with spending money on gambling as a form of entertainment. While some people have gambling issues and shouldn’t gamble, most gamblers can afford it. They are prime targets for credit card companies, cash advances, vacation packages, cruises, and luxury brands. Scott’s high-end audience, who often gamble with $25,000, $50,000, $100,000, or even a million dollars, can easily buy a $3,000 Gucci shirt or other luxury items.
Scott met Tim Cook a day before this interview and was surprised that Tim, worth $2 billion and running a $2 trillion company, didn’t have a security detail.
Scott meets numerous people and has collaborated with many.
People like working with him because he reaches a broad audience. He appears in many Vegas residency shows. Magic Murray, Tape Face, and Piff the Dragon have collaborated with him because their fans see them on his show and get curious about him.
Facebook is Screwing Creators Like Scott Richter
They find out that Scott Richter has a show at the Tropicana, Harrah’s, The Linq, or other hotels, which serves as great advertising. This is why hotels and casinos love Scott; he provides excellent marketing. For example, many casinos, especially those in Colorado, have a lot more traffic, thanks to Scott.
Imagine this—Facebook demonetizes Scott Richter, claiming their AI flagged a violation. They don’t tell him what the violation is. They just say, “Try something new,” hinting that his content might be burning out. That’s clearly not the case—if his audience was losing interest, he’d be seeing a drop across all platforms. But he’s still getting the same views elsewhere. Years ago, Sheryl Sandberg thought AI and automation would replace humans, saving Facebook on support costs. But what if they realized now that people—not AI—should be handling support? The real joke? Facebook is actually asking Scott to send a screenshot to prove if he’s being recommended or not.
Scott Richter is just one of many being wronged by Facebook. If you want to help us get this message across, share this article with as many people as possible.
Let me know what you think about Scott Richter.
