I clicked on one meal delivery service ad on Facebook. Then, almost immediately, I started seeing ads not just from that company but from competitors in the same category. Yes, Facebook is using your ad performance data to help your competitors. Try it yourself if you don’t believe me. The key is that you have to spend at least a couple of minutes on the landing page or take actions of an interested buyer.

But before you get mad at Facebook, consider that Google is even more adept at using your data for the benefit of others. What does this mean for all of us? If you’re the little guy in your industry, your Dollar a Day ads on Facebook and YouTube that drive strong engagement and buying signals will do even better. You’re benefiting more from your competitors than they are learning from your data.

Take Kim Butler, for example. Through her company, Prosperity Thinkers, she helps people manage their personal finances from her home in Texas, serving clients nationwide. By adopting the Dollar a Day strategy, she’s extended her reach on Facebook, connecting with a broader audience and sharing her expertise on personal finance and wealth-building.

The short-sighted marketers will be offended that the networks are getting smarter and sneakier about using their data in an increasingly pay-to-play system. The smart marketers understand how to align their interests with the interests of the network to generate high engagement signals through truly interesting content that gets boosted via the Dollar a Day testing strategy, turning the knob up to thousands of dollars a day on content that works.

Easy win: look at your best-performing organic posts, even from years ago, and start boosting them to generate more signals. If you’re already making clients happy and have been collecting proof of this, you should look at my Dollar a Day course and 6-week done-for-you program.

Want to know how smart marketers are adapting to AI-powered ad systems?

Here’s how to get lead and conversion signals back to Facebook in 5 minutes, even if you’re not technical.

And here’s our 6-week done-for-you program for Dollar a Day, including the specific ingredients you’ll need to be able to succeed.

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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