Here are the top tips from Web 2.0 NYC:
- Be real.
- More interactions are key- responding to comments generates more of the same.
- Size and engagement are key metrics, although engagement is more important than raw size.
- Don’t buy fans– it’s poison.
- Social affects search because Google overweighting social results, especially real-time.
- Don’t auto-post to Facebook from Twitter– Facebook is shutting it down.
- Customize your message to each platform.
- Use the data– you now have fan-level data to inform your marketing and be more personalized.
- Be real-time– don’t sit for a week.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
