I boosted my LinkedIn post in 4 simple steps:

1) Post your video sales letter.

2) Select the specific job titles and industries you want to reach.

3) Set budget at $10/day for 7 days (can’t do $1 a day on LinkedIn, so choose $10/day).

4) Hit the “boost” button!

Just like with other Dollar-a-Day campaigns, look initially for campaigns that get at least 10% engagement.

LinkedIn is stronger for B2B companies — where you’re selling services to other businesses.

Unless you’re super well-known in your niche, best to boost 6 podcast episodes or mid-funnel educational content and 3 bottom of funnel bits (book a call, get the lead magnet).

If you’re an agency or selling professional services, LinkedIn Ads are awesome!

We’ve run LinkedIn campaigns for 12 years, which means running from a company account or creating ads in a business.

But now we can boost our LinkedIn profile posts, which is a huge new opportunity for those of us who repurpose to LinkedIn.

Early Engagement Metrics from the LinkedIn Boost

Only a couple hours in, the performance is super strong!

I think because it’s a high-quality video.

Maybe could be even better if we specifically mentioned plumbers in the video and copy, targeting just plumbers.