Hotwire make a mistake in my reservation.
Hey, service failures happen and customer service managers have attitude.

But this post is not about that– it’s about how to get your way without the stress of going round and round.

Here’s what happened, if you’re interested.

What matters is when you need to influence a few key people to take action.
It can be by shaming them, using peer pressure, or via copious praise– depending on the situation.

This tactic using Twitter ads is a derivation of the “dollar a day” tactic that has worked thousands of times for us over the last 8 years.

First, create a tweet referencing a link that explains what happened and what you want.

Next, look at the executives of the company you want to target.
I happen to like Bloomberg to get the Board of Directors, but use whatever you like:

Then within the Twitter ads interface, enter these names and keywords:

Select that organic tweet for your ad campaign:

Now whenever any of those names are mentioned on Twitter, your tweet shows up.

Run a budget of a dollar a day for 10 days, bidding 10 cents per engagement.
Don’t worry that Twitter says your bid is too low.

Sit back and let the social network do the work for you!

Want to read more by Dennis Yu? For more content follow him here:

http://www.adweek.com/socialtimes/author/dennis

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https://twitter.com/dennisyu

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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