Successful product marketing requires sequencing users through a WHY, HOW, and WHAT flow.  Without this, you have random, irrelevant, interruptive, un-targeted, and wasteful marketing.

See: https://dennisyu.com/want-to-grow-unlock-awesomeness-in-your-business-promote-your-winners/

WHAT is what you’re already doing to sell– based on price, features, special dates, testimonials, and other traditional marketing.

HOW is teaching what you know– especially what you’d do if there wasn’t your product to solve it.  Teach via simple recipes of 1,2,3 in how to get something done without talking about your product. Talk about wider industry issues. Interview experts.

WHY is how we bring all together– to get attention, establish authority, and have a meaningful first touch.  Here you tell stories from the founder, users, and anyone else authoritative to your target audience. You want them to FEEL through one-minute videos, so we can align on shared values.

Then remarket viewers of your WHY to your HOW content.

And remarket from HOW to WHAT content.

This is called the 3×3 grid, since you have 3 pieces of content in each phase of WHY, HOW, and WHAT.

For more in-depth detail on the 3×3 Grid: https://www.vendasta.com/blog/dennis-yu-facebook-video-marketing

Use the 3×3 strategy to have an evergreen product marketing funnel that will work for you timelessly and tirelessly– no need to keep producing expiring content

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

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