Even if you are not a Karen Freberg, you can still teach others from right where you are, to lift where you stand.
Formal educators must work with private sector professionals like us to bridge the training gap that students face when they graduate- so we can help them get great jobs and be awesome employees in our companies.
Karen not only is an incredible professor, but somehow finds the time to train professors who want to teach social media to their students, write textbooks, speak at conferences, and be a practitioner herself.
We are all teachers, even if not formally, and can learn from her example.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.