But time working on clients should be worth MUCH MORE than that if your agency is geared towards performance.
A full day of consulting is $10,000.
But if that’s applied towards an account spending $10,000 a day, which then generates a million dollars of incremental margin over the next year, would you say the client got a great deal?
If you focus on impact and not on selling hours, you’ll not get stuck in the trap that most agencies struggle with.
This also assumes you have the competency and reliability to execute, which is not present in 95% of agencies, if not higher.
Are you charging by time or by the result you drive?
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
