I decided that I want to make a TON of $$$ and that there's nothing wrong with that.
For Content Factory to make the impact we want on the education system and the lives of young adults, we have to be able to write checks to fund our initiatives.
We are a FOR PURPOSE business, not a non-profit– because we integrate our mission directly into our company operations.
A for-profit business donates from its earnings, while a FOR-PURPOSE business finds a way to get paid for generating impact.
This TED talk by Cole A Hatter changed my life– showing me how the THRIVE quadrant is where you you make money matter.
It’s worth your time right now.
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations.
He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications.
Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries.
Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.
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