I fail 90% of the time-- and it's painful every time.

But I know that 1 in 10 of my ads makes money– enough to cover the 9 failures.

The trouble is, I don’t know which of the ads will make money.

And the more confident I am about what will win versus what will perform terribly, the worse things are. It means I’m not listening to the data or open to other viewpoints.

Here on LinkedIn, the simplest of posts win. If you’re overthinking it, the initial spark you had has now been convoluted into a complex, noisy beast that has lost the purity of your original spark.

Here’s one I did a week ago that got 1,000 likes and 75,000 impressions.

YOUR TURN: Are you willing to post raw content? And what do you observe that’s working or not?

Dennis Yu

Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.

Dennis Yu